One apartment three ways

One report, three interior stylists, one apartment, three ways. When Sweden's leading real estate brokerage firm Fastighetsbyrån wanted to know what effect styling a home for sale had on the price and how fast it sold they enlisted the aid of design psychologist Sally Augustin. Her report shows that home styling works if done correctly. The buyer must connect consciously and unconsciously with the home. They need to imagine themselves living there, moving right in, daydreaming and scheming how to get it. OK we all say. Fair enough. Nothing new there. That could have been the end of Fastighetsbyrån's research but ... they decided to take it one step further. They took one apartment and let three stylists, Mikael Beckman, Hans Blomquist and Tina Hellberg, mess with our minds and our hearts and make it into their version of our dream home. They put the research in practice. So now there is one apartment three ways and I have one big problem. I can't make up my mind which one I am moving into. They are all tugging at my heart strings.

First is classic modern by Mikael Beckman.

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Park Avenue Duplex

It's a Park Avenue apartment but loosened up. Not your typical over tweaked, over stuffed, over styled, karate chop designer pad. Simplified, formality removed, family friendly, relaxed. An oasis of calm in the maddening Big Apple. By multi disciplinary design practice De-SPEC.

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Central London apartment

The flexible design of the space within this London home allows it to be used by in a number of ways by family members. A pied-à-terre at one end with loft bedroom, turn another way, open the doors and now a three bedroom flat. The folding screens providing privacy to the loft are polycarbonate. A modern redesign with elegant Victorian proportions by VW + BS Architecture and Design.

A white dreamy kitchen

I love a white kitchen, in any sort of style. They always seem so welcoming, bright and cheerful. This white kitchen is that of interior decorator Holly Mathis. It is stunning, and has a casual elegance about it that makes you want to pull up a stool with a cup of tea and breathe in the apple pie smell coming from the oven. Yep, I can smell it....

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Stalking the imperfect

A house and a tiny apartment. Both perfectly imperfect. Yes there are gaps and cracks. White paint unites disparate surfaces and eras. Art draws the eye. Style and personality and something I can't put my finger on. The frisson of wabi sabi? One thing I do know. There are not enough photos! I need to see more. The first house is in Avalon with the link here. The second is a bijou home in Potts Point. Who needs a sofa when friends can gather round your table. Link here while it lasts.

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