Freedom Summer 2011
Mon, 25 Jul 2011
Last week I flew to Sydney for the launch of Freedom's Summer 2011 range. Earlier this year they relaunched their look taking Freedom from dowdy and forgotten to fun and fashionable. Even though Freedom paid for my fares and accommodation I'm not the kinda gal who waxes lyrical about a brand unless I think it is great. This is everyday furniture for everyday Aussies (and New Zealanders) with a clever, quirky and stylish vibe. What really caught my attention was their limited edition range (and I really mean limited as the last season's limited pieces sold out quickly). A chinoiserie patterned canopy chair in bold red, an in your face ketchup coloured wingback that is willowy at the same time, a midnight black leather wingback and ottoman so matt that it is almost stealthy and a canapé that is a quirky and stylish statement piece. The Jack and Jill ottomans are sure to be a hit too. And the prices are great ... but you'll have to wait until the catalogue comes out to find out just how great ;)
So many other pieces caught my eye. There are wonderful hammered metal coffee tables and side tables as well as a chunky, boxy leather sofa. The Asia Daze range is rich with red and black lacquers and asian influenced homewares. Great vintage posters, larger than life floor lamps, cute rugs and a narrow dining table perfect for limited space. Team the table up with turquoise stools and it's love at first sight. Summer bright outdoor settings and clever wooden screens and box seats are perfect for apartment balconies. The Freedom designers have come up with a great range. The night was styled by Megan Morton who kept me entertained from the moment she urged me to drink up my pineapple cocktail as she walked me through the range. Hi to Lisa from The Red Thread and lovely finally putting a face to stylist Heather Nette King. Thanks Freedom. I had a fab time and the range is super! Release is timed for August 22. Until then you can see more after the jump ...
