The 12 hour store – the iZettle stunt that made small businesses shine

This post may not be related to interior design, but when I heard about this event I had to share. I am a big proponent of supporting small businesses - especially when my husband is about to embark on his own. A company called iZettle builds game-changing payment services and apps with the mission to make it easier to run a small business (ie. you can run your business on a tablet or smartphone and take card payments wherever you are). This company did something pretty remarkable last month. During six days in October, to show that iZettle is all about supporting small businesses and helping them take on the fight against domination by big brands, they did something no company has ever done before - they invited six of Britain's smallest businesses to open up their very own flagship store on Britain’s greatest shopping street (Oxford) - for 12 hours each.

This is what happened.