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Friday
May082009

Lend me some money I'm immigrating


I am addicted to real estate sites, I'm addicted to the Scandinavian look and I stalk Alvhem. This is what I have found on my latest visit. I think I have cracked their code though. Take a large Swedish apartment. Paint white, strip coverings from the floor, make sure the light is good, fill with fabulous furniture including an obligatory iconic chair or two, design a sexy kitchen, style with accessories from your own homewares store where everything is so covetable that it hurts, make sure your clothing props are hip, employ a talented photographer and sell sell sell.

Reader Comments (21)

I agree! Wouldn't it be great to have a realtor work that hard for you??

8 May 2009 | Unregistered Commenterliza

Great - now I'm going to start another addiction after seeing this! I don't have time for the ones I already have! Have a great weekend! Tracey xx

nice, right? and did we know that pottery barn has a knock off of the wegner chairs on clearance for 149.99? not nearly as chic, but pretty cheap...
http://www.potterybarn.com/products/p11937/index.cfm?pkey=cchairs

8 May 2009 | Unregistered Commentermaison21

Does anybody know where the bookstand comes from in the beforelast image? I like it!!

8 May 2009 | Unregistered CommenterJos

I love the bedroom with the yellow painting and pink cushions. I'm Swedish myself and when I recently was looking for a new home I couldn't believe the degree of homestaging that goes on. Although it certainly sells the space I can't help but laugh when I see a big bowl of limes or muffins in this case! I don't see the people living here, I only see the person running around arranging the clothes on the bed and placing the picnic basket within the frame :-)

8 May 2009 | Unregistered CommenterEmma - EoE diary

I forgot, Jos the bookstand is called Pilaster and was designed by John Kandell 1989 for Källemo. Very popular in Swedish homes. www.kallemo.se

8 May 2009 | Unregistered CommenterEmma - EoE diary

Wow, this designer speaks the language of my heart!

Thanks Jo.

Can't help giggling, you are very welcome to Sweden, Jo. Alvhem does have a special style when they fix up a flat for sale, but we swedes do love the white and light. No doubt about that.

8 May 2009 | Unregistered Commenterpurple area

This place is great! I'd add some more rugs, colour and patterns but the space is to die for.

8 May 2009 | Unregistered Commenterkim.

Um. Oh my god.

Jo, let's split the mortgage. I'm moving in with you!

8 May 2009 | Unregistered CommenterAnna at D16

You gotta have tulips arranged in an Alvar Aalto vase.

8 May 2009 | Unregistered CommenterArya Kamath

I love that! Except that corner fire place is so random. It completely does not go, in my opinion. Just looks really traditional with everything else.

Glad to see lots of white walls. My new apartment has white white white walls and carpet.

Love all the grey bedding, and those standing wooden bookshelves.

8 May 2009 | Unregistered CommenterIheartfashion

Every room is amazing...but that millwork and tile in the bathroom are to die for!!!!

I have been contimplating a trip to Amsterdam; this has sent me over the edge!

Thanks?@#$%?#%$^@

Love those Scandanavian Designers.

8 May 2009 | Unregistered CommenterMichelle

Oh, it's a nice look and so perfect it almost hurts...
But kiddding aside, the rooms are beautifully done.

8 May 2009 | Unregistered CommenterVictoriaArt

The space is beautiful.. so serene. I do agree with Cassandra though, It looks like they renovated, but forgot all about the fireplace. I like the french doors that open to a teeny, tiny terrace. Cool view!

8 May 2009 | Unregistered CommenterMimi

Freakin' awesome. Thanks for posting...

8 May 2009 | Unregistered CommenterK.Line

Okay, I love the photos but what I love most is your description: "everything is so covetable that it hurts..." How many times have I felt this way, especially when the fall catalogs come out, but couldn't quite articulate that familiar & painful flutter in my heart. And yes, looking at these gorgeous photos does hurt! :)

8 May 2009 | Unregistered CommenterJen | GreetQ.com

I am so in love Scandinavian homes that I've seriously been thinking about how I can go live there - at least for a little while. I love when you do these posts. Keep 'em coming!

12 May 2009 | Unregistered Commenterfrom the right bank

Oh these are great. I have the Random Light in white, and I adore it!

12 May 2009 | Unregistered Commenter*SNYdesign

Holy. Those orange verticals in the white bookcase, for starters, and then everything else. The taste in art is less adventurous than the taste in furniture, but the overall effect is pretty mod. Scandinavia is so far ahead in these things it's just stupid.

12 May 2009 | Unregistered CommenterLIndsay

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